People Aren’t Watching Less OTT—They’re Drowning in Choices
The narrative that people are “losing interest” in streaming is lazy and wrong. In 2026, viewing time hasn’t collapsed—decision-making has. OTT content overload has turned entertainment into a cognitive chore. Viewers don’t lack options; they lack clarity. Endless carousels, overlapping catalogs, and constant “new” badges have created streaming choice paralysis that exhausts people before they … Read more